Company News, New Products

Sommer Ray Fronts Imaraïs, a New Beauty Brand

The direct-to-consumer line includes Glow, a skin care gummy.

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By: TOM BRANNA

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Influencer Sommer Ray is the spokesperson for Imaraïs, a new PETA-certified, plant-based ingestibles brand. The brand is the brainchild of Nutrabolics Co-Founder Aaron Hefter and Felicia Hershenhorn, an attorney. Imaraïs debuts today on the company website.  Imaraïs, inspired by the Swahili language, launches with Glow, a gummy with active ingredients such as vegan squalane and marine algae, meant to promote skin-barrier function, as well as Activated-C, a vitamin C formula trademarked by the...

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